Hong Kong Trade Development Council tarafından tasarlanan The Multiverse Tanıtım Geçidi

Hong Kong Trade Development Council tarafından tasarlanan The Multiverse Tanıtım Geçidi, Etkinlik ve Organizasyon Tasarımı Yarışma Kategorisinde son derece prestijli 2021 A' Design Award Gümüş Ödülü ödülünün saygın bir kazananıdır.

GümüşEtkinlik· 2021

The Multiverse Tanıtım Geçidi

tasarımcı: Hong Kong Trade Development Council

Müşteri: Hong Kong Trade Development Council

Etkinlik Kategorisinde A' Design Award Gümüş Ödülü Kazananı

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Renkler

Tasarım

The Multiverse Tanıtım Geçidi Hakkında

Multiverse, Hong Kong'daki bir saat fuarı salonu için tasarlanmış bir tanıtım geçididir. 745 metrekarelik alanı kaplayan geçit, ziyaretçileri markalı saat standlarına doğru yönlendirir. Aynalı bir rotunda girişi, ana hole işaret eder. İç mekânda, aynalı bir çıkmayla taçlandırılmış 5 metre yüksekliğinde şeffaf LED şelale merkezde yükselir. Temalı portallar, dört bölgeye ve bir dinlenme alanına açılır. Duvarlar, vinil grafikler ve aynalı panellerle kaplanmış, yeniden kullanılabilir alüminyum karkaslarla inşa edilmiştir. Soyut konsept, hayali bir usta saat ustasının yaratıcı odağını yansıtır.

Tanınırlık

A' Design Award Gümüş Ödülü Hakkında

The Multiverse Tanıtım Geçidi, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. The Multiverse Tanıtım Geçidi, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. The Multiverse Tanıtım Geçidi, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Boyutlar ve Ambalaj: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Etiketler: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Üretim Teknolojisi: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Tasarım Zorluğu: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Araştırma: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
İlham: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Proje Süresi: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
İşleyiş Akışı: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patentler: Copyrights belong to Hong Kong Trade Development Council, 2019
Ekip Üyeleri: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Görsel Kredileri: Hong Kong Trade Development Council