Ang disenyo na Bomapp Disenyo ng Brand Identity ni Taiyoon Lee ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2020

Bomapp Disenyo ng Brand Identity

ni Taiyoon Lee

Kliyente: Bomapp

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Bomapp Disenyo ng Brand Identity

Ang Bomapp ay isang disenyo ng brand identity na nilikha para sa isang kumpanyang teknolohiya ng seguro. Ang pangalang Bomapp ay pinagsama ang boheom, ang salitang Koreano para sa seguro, at ang salitang map. Ang simbolo, ang motif graphics, at ang kabuuang disenyo ay naghahatid ng ideya ng pagyakap, na nagpapatibay sa brand identity. Kasama sa logotype ang letrang B, na iginuhit upang ipakita ang golden ratio. Ginamit ang eksaktong geometriya upang ipahayag ang tiwala at propesyonalismo, ang mga pangunahing pagpapahalaga ng industriya ng seguro. Lumalabas ang logo sa iisang kulay, asul o puti, depende sa background.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Bomapp Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Bomapp Disenyo ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Bomapp Disenyo ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Mga Sukat at Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Mga Tag: Bomapp , insurance, finance, branding
Teknolohiya sa Produksyon: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Hamon sa Disenyo: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Pananaliksik: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspirasyon: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Tagal ng Proyekto: 10.01.2019 - 09.04.2020 / Seoul, Korea
Daloy ng Operasyon: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Mga Miyembro ng Koponan: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim