The Meaninghall Tea Pag-iimpake ng Tsaa ni Suzhou SoFeng Culture Media Co.,Ltd.

Ang disenyo na The Meaninghall Tea Pag-iimpake ng Tsaa ni Suzhou SoFeng Culture Media Co.,Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2020

The Meaninghall Tea Pag-iimpake ng Tsaa

ni Suzhou SoFeng Culture Media Co.,Ltd.

Kliyente: Meaninghall

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa The Meaninghall Tea Pag-iimpake ng Tsaa

Ang Meaninghall Tea ay isang disenyo ng pag-iimpake para sa Biluochun green tea. Ang Biluochun ay isang green tea na ginagawa sa Luxiang, isang maliit na bayan sa tabi ng Tai Lake sa Suzhou, China. Ang pakete ay gawa mula sa espesyal na art paper na may batik-batik na tekstura na nagpapaalala sa mga lumang pader ng gitnang bayan. Ang simpleng mga graphic na linya ay pinagsasama ang mga simbolo ng bundok, lawa at bulwagan sa iisang larawan ng tanawin. Ginamit ang hot stamping upang ipahayag ang likas na katangian ng tsaa. Iniwasan ang masalimuot na ilustrasyon, kaya ang lokal na kultura ay ipinapakita sa mahinahon at kontemporaryong paraan.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang The Meaninghall Tea Pag-iimpake ng Tsaa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang The Meaninghall Tea Pag-iimpake ng Tsaa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Meaninghall Tea Pag-iimpake ng Tsaa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Mga Sukat at Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Mga Tag: Package, Tea, China, Suzhou, Biluochun
Teknolohiya sa Produksyon: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Hamon sa Disenyo: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Pananaliksik: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspirasyon: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Tagal ng Proyekto: The project started in April 2019 in Suzhou, China and finished in December 2019.
Daloy ng Operasyon: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Mga Patent: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Mga Miyembro ng Koponan: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Mga Credit ng Larawan: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019