Hou Juice Pakete ng Katas ng Prutas ni Leng Chen

Ang disenyo na Hou Juice Pakete ng Katas ng Prutas ni Leng Chen ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2020

Hou Juice Pakete ng Katas ng Prutas

ni Leng Chen

Kliyente: Pagoda

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

40,711

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #95369

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Hou Juice Pakete ng Katas ng Prutas

Ang Hou Juice ay isang disenyo ng packaging para sa isang brand ng sariwang katas ng prutas. Ang bote ay may sukat na 45 milimetro ang diyametro at 165 milimetro ang taas. Ang plastik na bote ay nababalot ng pearlescent na pelikula at tinapos gamit ang frosting at spot color printing. Ang mga ilustrasyon ng mga unggoy ang bumubuo sa pangunahing biswal na tema, at may hiwalay na kuwentong iginuhit para sa bawat lasa ng prutas. Ang unggoy ang simbolo ng punong kumpanya ng prutas at tanda ng sigla sa kulturang Tsino. Layunin ng disenyo na ipahayag ang kalikasan, pagkasariwa at kalidad, at makabuo ng tiwala sa mga mamimiling maalaga sa kalusugan.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Hou Juice Pakete ng Katas ng Prutas ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Hou Juice Pakete ng Katas ng Prutas ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hou Juice Pakete ng Katas ng Prutas ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Mga Sukat at Packaging: Diameter 45mm x Height 165mm
Mga Tag: juice, packaging, branding, drink, beverages，
Teknolohiya sa Produksyon: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Hamon sa Disenyo: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Pananaliksik: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspirasyon: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Tagal ng Proyekto: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Daloy ng Operasyon: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Mga Miyembro ng Koponan: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Mga Credit ng Larawan: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.