Songhua River Rice Ang Pakete Ng Bigas ni 33 and Branding Co., Ltd.

Ang disenyo na Songhua River Rice Ang Pakete Ng Bigas ni 33 and Branding Co., Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2020

Songhua River Rice Ang Pakete Ng Bigas

ni 33 and Branding Co., Ltd.

Kliyente: Sourceage

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Songhua River Rice Ang Pakete Ng Bigas

Ang Songhua River Rice, ay isang produktong high-end na bigas sa ilalim ng SOURCEAGE Food Group. Tulad ng tradisyonal na pagdiriwang ng Tsino - papalapit ang Spring Festival, nagdidisenyo sila sa pamamagitan ng isang magandang nakabalot na produkto ng bigas bilang mga regalo sa mga customer ng mga regalo sa Spring Festival, kaya ang pangkalahatang disenyo ay kailangang ipagbigay-alam ang maligaya na kapaligiran ng Spring Festival, na ipinapakita ang tradisyonal na mga elemento ng kulturang Tsino at auspicious magandang kahulugan.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Songhua River Rice Ang Pakete Ng Bigas ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Songhua River Rice Ang Pakete Ng Bigas ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Songhua River Rice Ang Pakete Ng Bigas ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Mga Sukat at Packaging: Width 210mm x Depth 40mm x Height 160mm
Mga Tag: Package，China，Rice，Food，Festival，Cultural
Teknolohiya sa Produksyon: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Hamon sa Disenyo: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Pananaliksik: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasyon: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Tagal ng Proyekto: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Daloy ng Operasyon: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Mga Patent: Copyrights belong to 33 and branding, 2019.
Mga Miyembro ng Koponan: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Mga Credit ng Larawan: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.