Cervinago Rosso Ang Disenyo Ng Packaging ni Luigi Mazzei

Ang disenyo na Cervinago Rosso Ang Disenyo Ng Packaging ni Luigi Mazzei ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2019 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2019

Cervinago Rosso Ang Disenyo Ng Packaging

ni Luigi Mazzei

Kliyente: Azienda Agricola Cerchiara

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Cervinago Rosso Ang Disenyo Ng Packaging

Noong unang bahagi ng 1940s, nagkaroon ng cinematographic current na tinatawag na "noir". Ang pangunahing bida ay isang maitim na ginang, mapang-akit at matikas, nakasuot ng maitim na damit. Ang pagkakakilanlan na kinakatawan ng disenyo ng label ay inspirasyon ng pelikula ni Billy Wilder na "Double Indemnity". Ang background ng label at typeface lettering ni Cervinago ay naalala ang nakatagong laman ng bote at ang lipstick ng dark lady. Nangibabaw ang heograpikal na lugar ng produksyon sa iba pang mga typeface. Itinatampok ng mga infographic sa likod na label ang mga pangunahing tampok ng bote.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Cervinago Rosso Ang Disenyo Ng Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Cervinago Rosso Ang Disenyo Ng Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Cervinago Rosso Ang Disenyo Ng Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Mga Sukat at Packaging: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Mga Tag: wine, label, packaging, Packaging design, brand identity, Cervinago
Teknolohiya sa Produksyon: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Hamon sa Disenyo: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Pananaliksik: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspirasyon: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Tagal ng Proyekto: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Daloy ng Operasyon: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Mga Miyembro ng Koponan: Designer: Luigi Mazzei
Mga Credit ng Larawan: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019