Pastry Gift Box Ang Kahon Ng Regalo ni Fudesign - Kazuo Fukushima

Ang disenyo na Pastry Gift Box Ang Kahon Ng Regalo ni Fudesign - Kazuo Fukushima ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2019 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2019

Pastry Gift Box Ang Kahon Ng Regalo

ni Fudesign - Kazuo Fukushima

Kliyente: Shanghai Yuyuan（group）co. Ltd

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Pastry Gift Box Ang Kahon Ng Regalo

Si Mr. Qiao ay isang pastry brand ng Yu Yuan. Ang tatak ay naglalayon na maikalat at bumuo ng isang magandang salita ng bibig ng tanawin na lugar at lungsod ng Shanghai. Ang inspirasyon ng disenyo ay nagmula sa makasaysayang arkitektura ng Shanghai, na kumakatawan sa natatanging kultura. Nakuha ng malikhaing disenyo ang quintessence ng arkitektura na maaaring isang simbolikong imahe ng lumang-Shanghai na istilo, na pinaghalo sa modernong istilo. Ginagawa nitong ang pakete ng regalo ay naakit ang mga turista na bumili bilang lokal na espesyalidad.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Pastry Gift Box Ang Kahon Ng Regalo ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Pastry Gift Box Ang Kahon Ng Regalo ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Pastry Gift Box Ang Kahon Ng Regalo ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Mga Sukat at Packaging: Width 250 mm x Depth 250 mm x Height 32 mm
Mga Tag: Food, Package, Logo, Old Shanghai,
Teknolohiya sa Produksyon: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Hamon sa Disenyo: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Pananaliksik: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspirasyon: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Tagal ng Proyekto: The project started in November 2018 in Shanghai and finished in January 2019.
Daloy ng Operasyon: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Mga Miyembro ng Koponan: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing