Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ni Liying Wang

Ang disenyo na Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ni Liying Wang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2026

Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon

ni Liying Wang

Kliyente: Liying Wang

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

5,383

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #182029

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon

Teksto ng Aklat: Ang pagkakakilanlan ng korporasyon ng Bitter plus Sweet ay muling nag-iisip sa estetika ng craft coffee sa pamamagitan ng isang dual-read na monogram. Inspirado sa dalawahang katangian ng kape, na nagbabalanse sa lakas at lambot, pinagsasama ng disenyo ang isang geometric na puso sa mga inisyal ng tatak. Ang isang structural na B ay nangangahulugang mga bitter roast, samantalang ang S ay naghahatid ng tamis. Iginawa sa isang mahigpit na mathematical grid, ginagamit ng scalable na logo ang isang organikong palette ng Espresso Brown at Sage Green. Binabaligtad ng pamamaraang ito ang mga industrial na cliché, na nakakaengganyo sa mga mamimili sa pamamagitan ng isang kasiya-siyang nakatagong visual na salaysay.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Bitter Plus Sweet Pangunahing Tungkulin: Pagkakakilanlan ng Korporasyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Mga Sukat at Packaging: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Mga Tag: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Teknolohiya sa Produksyon: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Hamon sa Disenyo: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Pananaliksik: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspirasyon: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Tagal ng Proyekto: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Daloy ng Operasyon: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Mga Credit ng Larawan: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.