Ang disenyo na Cafe Guardiao Pambalot ng Kape ni Tipz ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2026

Cafe Guardiao Pambalot ng Kape

ni Tipz

Kliyente: Cooabriel

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

7,110

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #181277

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Cafe Guardiao Pambalot ng Kape

Ang Cafe Guardiao ay isang disenyo ng pambalot para sa premium na inihaw at giniling na kape na ginawa ng isang kooperatiba sa Brazil. Ang visual identity nito ay nakaangkla sa ilustrasyon ng isang arkanghel, na iginuhit sa istilong engraving, kung saan ang mga pakpak na nagbibigay-proteksyon ang pangunahing elementong grapiko. Ang matingkad na tipograpiya ay lumilikha ng malinaw na visual hierarchy sa punto ng pagbebenta. Isang label band ang nagsasaad ng antas ng pagkakaihaw, ng pinagmulang kooperatiba, at ng 100 porsyentong purong nilalaman na conilon. Ang flexographic na paglilimbag sa kraft at matte laminated na mga substrate ay nagbibigay sa pakete ng matte na finish at isang tactile na ibabaw.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Cafe Guardiao Pambalot ng Kape ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Cafe Guardiao Pambalot ng Kape ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Cafe Guardiao Pambalot ng Kape ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Mga Sukat at Packaging: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Mga Tag: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Teknolohiya sa Produksyon: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Hamon sa Disenyo: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Pananaliksik: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirasyon: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Tagal ng Proyekto: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Daloy ng Operasyon: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Mga Miyembro ng Koponan: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro