Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon ni Ecust Creplus Design

Ang disenyo na Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon ni Ecust Creplus Design ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

GintoPag-aanunsyo· 2025

Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon

ni Ecust Creplus Design

Kliyente: HYZY World Youth Activity Center

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pag-aanunsyo

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Mga Kulay

Ang Disenyo

Tungkol sa Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon

Ang logo ng Hyzy World ay gumagamit ng hugis bilog, sumasagisag sa kabuuan at kasakdalan, habang walang-putol na pinagsasama ang arkitekturang arko bilang pangunahing katangian. Sa pamamagitan ng pagsasanib ng dalawang-dimensyon at tatlong-dimensyong pagpapahayag, ang disenyo ay sumasalamin sa konsepto ng Tarangkahan Tungo sa Hinaharap. Ang natatanging tampok ng logo ay ang nakatagong detalyeng hugis-puso: kapag tiningnan mula sa itaas, ang pananaw mula sa tuktok pababa ay nagpapakita ng perpektong puso, at sa ilalim ng sikat ng araw, ang anino ay natural na bumubuo rin ng hugis-puso. Ang konsepto ng dalawang-puso na ito ay magandang naghahatid ng pangunahing pilosopiya ng tatak na Pag-aalaga na may Pagmamahal.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hyzy World Youth Activity Center Pagkakakilanlan ng Korporasyon ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Mga Tag: Logo, Branding, IP Design, Mascot design
Hamon sa Disenyo: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Pananaliksik: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Inspirasyon: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Tagal ng Proyekto: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Daloy ng Operasyon: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Mga Patent: All Copyrights ECUST-CRE+ Design, 2025
Mga Miyembro ng Koponan: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Mga Credit ng Larawan: All Copyrights ECUST-Creplus Design, 2025