Serasa Digital Mobile App ni Rodolpho Henrique

Ang disenyo na Serasa Digital Mobile App ni Rodolpho Henrique ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software.

BakalMobile· 2025

Serasa Digital Mobile App

ni Rodolpho Henrique

Kliyente: Serasa

Nagwagi ng A' Design Award na Bakal sa Kategoryang Mobile

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Mga Kulay

Ang Disenyo

Tungkol sa Serasa Digital Mobile App

Ang Serasa ay isang ahensya ng pag-uulat ng kredito na nangongolekta at nag-compile ng credit score data para sa mahigit isang bilyong indibidwal. Naglalayong i-revamp ng proyektong ito ang umiiral na B2B platform na may matinding pagtuon sa mga pangangailangan ng user. Sa pananaw ng produkto, ang layunin ay bawasan ang mga inquiry sa customer support habang pinapataas ang conversion rate. Ang pangunahing hamon ay ang muling isipin ang B2B platform na may user-centric na pananaw sa isang industriya kung saan ang tiwala sa mga serbisyong pangkredito ay hindi pa malawakang naitatag.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Serasa Digital Mobile App ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Serasa Digital Mobile App ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Serasa Digital Mobile App ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Mga Sukat at Packaging: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Mga Tag: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Teknolohiya sa Produksyon: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Hamon sa Disenyo: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Pananaliksik: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspirasyon: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Tagal ng Proyekto: The projects started in January 2023 and finished in December 2023
Daloy ng Operasyon: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Mga Miyembro ng Koponan: Rodolpho Henrique
Mga Credit ng Larawan: Rodolpho Henrique