Ang disenyo na Moutai Shengyue Flying Fairy Pakete ng Alak ni Ying Song Brand Design Shenzhen Co, Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2025

Moutai Shengyue Flying Fairy Pakete ng Alak

ni Ying Song Brand Design Shenzhen Co, Ltd

Kliyente: Kweichow Moutai Co.,Ltd.

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

134,870

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #169249

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Moutai Shengyue Flying Fairy Pakete ng Alak

Ang Moutai Shengyue Flying Fairy ay isang disenyo ng packaging para sa Chinese baijiu na alak. Ang disenyo ay hango sa mga pigura ng Flying Fairy na ipininta sa mga mural ng Dunhuang, partikular na ang diyos ng musika sa Cave 401 ng Mogao Grottoes, na ipinapakitang may hawak na instrumentong sheng na may magandang tindig. Ang pangunahing kulay ay crimson yarn, isang tradisyonal na kulay ng Tsina, at ang disenyo ng metal na takip ng bote ay ginawa gamit ang tradisyonal na teknik ng enamel. Ang kahon ay bumubukas mula sa kanang bahagi at naglalaman ng dalawang patong na istrukturang may padrong ulap sa loob. Ang set ay may sukat na 140 x 105 x 280 milimetro at gumagamit ng papel, keramika at metal.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Moutai Shengyue Flying Fairy Pakete ng Alak ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Moutai Shengyue Flying Fairy Pakete ng Alak ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moutai Shengyue Flying Fairy Pakete ng Alak ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Mga Sukat at Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Mga Tag: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Teknolohiya sa Produksyon: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Hamon sa Disenyo: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Pananaliksik: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspirasyon: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Tagal ng Proyekto: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Daloy ng Operasyon: The box is opened from the right side, and the bottle is opened from the top metal cap
Mga Miyembro ng Koponan: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Mga Credit ng Larawan: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024