Ang disenyo na Castanea Nectar Pangunahing Function: Pakete ng Pulot-Pukyutan ni Inna Kovalenko ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.
BronsePakete· 2025
Castanea Nectar Pangunahing Function: Pakete ng Pulot-Pukyutan
Kliyente: Kyiv Academy of Applied Arts
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete
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Tungkol sa Castanea Nectar Pangunahing Function: Pakete ng Pulot-Pukyutan
Book Text: Ang Castanea Nectar ay isang disenyo ng pakete para sa pulot-pukyutan ng kastanyas. Ang isang teknik ng watercolor illustration ay naghahatid ng kagaanan ng mga bulaklak at dahon ng kastanyas. Ang logo ay gumagamit ng makinis at bahagyang malapot na mga guhit upang ipahiwatig ang density at kayamanan ng pulot-pukyutan ng kastanyas, habang ang mahihigpit na hugis ay gunitain ang lakas ng puno ng kastanyas. Isang maliit na bubuyog ang nag-uugnay sa mga elemento ng logo. Ang pulot-pukyutan ay inilalagay sa isang 250 gramong garapong salamin na may label na 125 by 55 milimetro, at inilalagay sa isang kahon na may sukat na 85 by 85 by 110 milimetro. Ang disenyo ay tumutukoy sa puno ng kastanyas bilang berdeng simbolo ng Kyiv.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Castanea Nectar Pangunahing Function: Pakete ng Pulot-Pukyutan ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Castanea Nectar Pangunahing Function: Pakete ng Pulot-Pukyutan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Castanea Nectar Pangunahing Function: Pakete ng Pulot-Pukyutan ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Mga Sukat at Packaging
- The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm. - Mga Tag
- Logo, gift, pattern, organic product
- Teknolohiya sa Produksyon
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Hamon sa Disenyo
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Pananaliksik
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Inspirasyon
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are. - Tagal ng Proyekto
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Daloy ng Operasyon
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul. - Mga Credit ng Larawan
- Implementation, idea, design Inna Kovalenko
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