Texture Maker Muling Pagmamarka ni Texture Maker Enterprise Co. Ltd.

Ang disenyo na Texture Maker Muling Pagmamarka ni Texture Maker Enterprise Co. Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2025

Texture Maker Muling Pagmamarka

ni Texture Maker Enterprise Co. Ltd.

Kliyente: Texture Maker Enterprise Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

84,066

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Mga Kulay

Ang Disenyo

Tungkol sa Texture Maker Muling Pagmamarka

Ang Texture Maker, na nakaposisyon bilang eksperto sa disenyo ng tekstura ng pagkain, ay muling tinukoy ang estratehiya at pagkakakilanlan ng tatak upang suportahan ang pandaigdigang pagpapalawak. Binuo sa agham ng pagkain at kadalubhasaan sa disenyo, ang bagong sistema ay sumasalamin sa misyon na lumikha ng natatanging produkto kasama ang mga kliyente. Sa pamamagitan ng mga buwan ng malalimang talakayan kasama ang panlabas na koponan sa branding, binibigyang-diin nito ang kakayahang manguna sa mga uso, maghatid ng iba't ibang solusyon, at lumikha ng mga produktong nag-uudyok ng kasiya-siyang at nakakagulat na karanasang kulinaryo sa buong mundo.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Texture Maker Muling Pagmamarka ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Texture Maker Muling Pagmamarka ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Texture Maker Muling Pagmamarka ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Mga Tag: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teknolohiya sa Produksyon: Adobe Creative Suite, Co-create Workshop
Hamon sa Disenyo: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Pananaliksik: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspirasyon: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Tagal ng Proyekto: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Daloy ng Operasyon: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Mga Miyembro ng Koponan: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Mga Credit ng Larawan: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN