Yummy Ip Ilustrasyon ni Du Qingyu and Zhang Jun

Ang disenyo na Yummy Ip Ilustrasyon ni Du Qingyu and Zhang Jun ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2025

Yummy Ip Ilustrasyon

ni Du Qingyu and Zhang Jun

Kliyente: Joy Studio

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Yummy Ip Ilustrasyon

Ang hanay ng mga ilustrasyong ito ay hango sa pagkuha ng mga simpleng kaligayahan ng pang-araw-araw na buhay. Ang kumbinasyon ng kulay ay naglalayong lumikha ng masayang kapaligiran at gisingin ang masasayang damdamin ng mga tao. Ang pagmamahal ng mga karakter sa pagkain ay makikita sa kanilang ekspresyon sa mukha at mga pagbabago ng katawan habang hawak ang pagkain. Ang hanay ng mga ilustrasyong ito ay maaaring ilapat sa promosyon ng tatak at pagbabalot ng produkto upang mapahusay ang pagkilala sa tatak at matugunan ang emosyonal na pangangailangan ng mga gumagamit.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Yummy Ip Ilustrasyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Yummy Ip Ilustrasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Yummy Ip Ilustrasyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Mga Sukat at Packaging: Image size 1800Pixels x 1800Pixels
Mga Tag: character design, food, colorful, illustration, happiness
Teknolohiya sa Produksyon: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Hamon sa Disenyo: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Pananaliksik: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspirasyon: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Tagal ng Proyekto: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Daloy ng Operasyon: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Mga Miyembro ng Koponan: Du Qingyu
Zhang Jun
Mga Credit ng Larawan: Du Qingyu