Ang disenyo na Infinite Borders Identidad ng Brand ni Netease Games Art Design Center ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

GintoGrapika· 2025

Infinite Borders Identidad ng Brand

ni Netease Games Art Design Center

Kliyente: NetEase Games

Nagwagi ng A' Design Award na Ginto sa Kategoryang Grapika

208,481

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #162820

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Infinite Borders Identidad ng Brand

Ang Infinite Borders ay isang brand identity para sa isang strategy game na nakatakda sa panahon ng Three Kingdoms. Ang graphic ng brand ay hinango mula sa mga pictographic na karakter ng pangalan at mula sa impresyon ng grid square ng paglalaro ng strategy game. Ang itim, pula at puti, mga kulay na popular noong Dinastiyang Han, ang ginamit bilang mga pangunahing kulay. Ang mga flat na calligraphic brushstroke ay nagsisilbing mga pantulong na elemento. Kinukumpleto ng modernong tipograpiya ang isang sistematiko at flat na visual system. Ang disenyo ay inilalapat sa mga digital poster, mga user interface screen at mga nakalimbag na bagay, at maaari itong palawigin sa iba't ibang channel habang pinapanatili ang visual na pagkakapare-pareho.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Infinite Borders Identidad ng Brand ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Infinite Borders Identidad ng Brand ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Infinite Borders Identidad ng Brand ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Mga Sukat at Packaging: -
Mga Tag: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Teknolohiya sa Produksyon: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Hamon sa Disenyo: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Pananaliksik: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspirasyon: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Tagal ng Proyekto: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Daloy ng Operasyon: -
Mga Miyembro ng Koponan: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Mga Credit ng Larawan: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023