Moonshot Bar Booth ng Eksibisyon ni Takeshi Yoshida

Ang disenyo na Moonshot Bar Booth ng Eksibisyon ni Takeshi Yoshida ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Arkitektura, Interyor at Eksibisyon ng Trade Show.

BronseTrade Show· 2024

Moonshot Bar Booth ng Eksibisyon

ni Takeshi Yoshida

Kliyente: Takeshi Yoshida

Nagwagi ng A' Design Award na Bronse sa Kategoryang Trade Show

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Ang Disenyo

Tungkol sa Moonshot Bar Booth ng Eksibisyon

Ito ang Pabilyong Hapon sa CES 2024, ang pinakamalaking kumbensiyon ng teknolohiya sa mundo. Ang disenyo ay hango sa pagiging simple at minimalisasyon, ang pangunahing konsepto ng Zen, na siyang gabay ng Hapon mula pa noong sinaunang panahon. Lumilikha ito ng organisadong kaguluhan, na nangangahulugang maraming magulo ngunit maingat na inilalagay na atraksyon. Mayroong 5 atraksyon, na kinabibilangan ng mga mesa ng eksibisyon, counter ng impormasyon, bar, lounge at mingle space, at event space na may malaking display. Hindi tulad ng karaniwang booth, ang mga bisita ay nakakapag-enjoy ng inumin at pag-uusap sa isang komportable at kaaya-ayang lounge at bar, na aming pinangalanang Moonshot Bar.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Moonshot Bar Booth ng Eksibisyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Moonshot Bar Booth ng Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Moonshot Bar Booth ng Eksibisyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Mga Sukat at Packaging: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Mga Tag: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Teknolohiya sa Produksyon: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Hamon sa Disenyo: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Pananaliksik: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspirasyon: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Tagal ng Proyekto: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Daloy ng Operasyon: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Mga Credit ng Larawan: Takeshi Yoshida, 2024.