Chilled Milk Packaging ni Kazuo Fukushima and Aya Tanaka

Ang disenyo na Chilled Milk Packaging ni Kazuo Fukushima and Aya Tanaka ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Chilled Milk Packaging

ni Kazuo Fukushima and Aya Tanaka

Kliyente: Meiji China Investment Co.,Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Chilled Milk Packaging

Inilaan para sa mga kabataang babaeng Tsino, isang premium na strawberry milk na inspirado ng mga resipe ng Hapon ang inilunsad upang magdulot ng nostalgia. Ginawa mula sa 50% raw milk, nag-aalok ito ng perpektong balanse ng tamis at asim para sa mga nasa edad 20-39. Ang produkto ay may elegante at portable na packaging na gumagamit ng reputasyon ng mga brand ng Hapon. Ang disenyo nito, na may puting background at realistikong ilustrasyon ng strawberry, ay naglalayong magbigay ng payapang karanasan sa bukid ng strawberry, na sumasalamin sa kasariwaan at karangyaan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Chilled Milk Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Chilled Milk Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Chilled Milk Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Mga Sukat at Packaging: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Mga Tag: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Teknolohiya sa Produksyon: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Hamon sa Disenyo: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Pananaliksik: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasyon: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Tagal ng Proyekto: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Daloy ng Operasyon: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Mga Patent: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Mga Miyembro ng Koponan: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Mga Credit ng Larawan: Photographer: Zhu Jie