Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton ni Misteli Creative Agency

Ang disenyo na Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton ni Misteli Creative Agency ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton

ni Misteli Creative Agency

Kliyente: Misteli Creative Agency

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton

Teksto ng Aklat: Ang Ave Natur ay isang disenyo ng packaging para sa isang linya ng mga alternatibong dairy na batay sa oats. Kasama sa linyang ito ang mga inuming oats para sa whipping, pagluluto, at paggamit bilang barista, isang inuming oats na may lasang tsokolate, at mga smoothie. Ang malalaking blocks ng kulay at mga Scandinavian na disenyo ay nagpapahayag ng pinagmulang Finnish ng brand at tumutulong sa mga mamimili na makilala ang bawat produkto. Ang mga karton ay gawa pangunahin sa paperboard mula sa mga sertipikadong gubat at maaaring i-recycle. Gumagamit ito ng mga takip na gawa sa halaman mula sa sugarcane. Ang flexographic printing ang ginamit sa pag-print. Ang mga sukat ng pakete ay isang litro at 250 mililitro.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Ave Natur Pangunahing Tungkulin: Packaging para sa Inuming Nakabalot sa Karton ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Mga Sukat at Packaging: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Mga Tag: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Teknolohiya sa Produksyon: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Hamon sa Disenyo: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Pananaliksik: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspirasyon: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Tagal ng Proyekto: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Daloy ng Operasyon: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Mga Miyembro ng Koponan: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Mga Credit ng Larawan: Misteli Creative Agency