Sheng Ming Yue Kahon ng Regalong Mooncake ni Hu Wan, Li Jianpeng and Shi Xiaoxia

Ang disenyo na Sheng Ming Yue Kahon ng Regalong Mooncake ni Hu Wan, Li Jianpeng and Shi Xiaoxia ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Sheng Ming Yue Kahon ng Regalong Mooncake

ni Hu Wan, Li Jianpeng and Shi Xiaoxia

Kliyente: Netease Yanxuan Trading Co. Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Sheng Ming Yue Kahon ng Regalong Mooncake

Sa panahon ng Mid-Autumn Festival, ang mga mooncake ay para sa pagbibigay ng regalo at personal na pagkonsumo. Gayunpaman, dahil ang packaging ay nagiging lalong marangya at masayang, ang koponan ay sadyang lumikha ng mas compact at eco-friendly na kahon ng regalong mooncake. Ang Sheng Ming Yue ay naglalarawan ng maliwanag na buwan na sumisilip sa ibabaw ng dagat, na nagpapahayag ng pagnanasa ng mga Tsino para sa muling pagtitipon at magagandang bagay, at pinapanatili ang mataas na kalidad na katangian bilang regalo habang sumasalamin sa kalidad at lalim ng tradisyonal na kulturang Tsino. Ang layunin ay mag-alok ng mataas na kalidad at abot-kayang paraan upang ipagdiwang ang pista habang itinataguyod ang sustainable na pamumuhay.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Sheng Ming Yue Kahon ng Regalong Mooncake ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Sheng Ming Yue Kahon ng Regalong Mooncake ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Sheng Ming Yue Kahon ng Regalong Mooncake ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Mga Sukat at Packaging: Width：200mm x Depth:110mm x Height：255mm
Mga Tag: Oriental Aesthetics, Package Design
Teknolohiya sa Produksyon: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Hamon sa Disenyo: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Pananaliksik: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inspirasyon: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Tagal ng Proyekto: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Daloy ng Operasyon: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Mga Miyembro ng Koponan: Hu Wan
Li Jianpeng
Shi xiaoxia
Mga Credit ng Larawan: Creative Director Hu Wan
Designer Li Jianpeng