Ang disenyo na Wudang Mountain Visual Identity, Illustration ni Yao Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pamana ng Kultura at Industriya ng Kultura.
BronsePamana ng Kultura· 2024
Wudang Mountain Visual Identity, Illustration
ni Yao Wu
Kliyente: Beijing Wuyao Cultural and Creative Co. Ltd.
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pamana ng Kultura
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Tungkol sa Wudang Mountain Visual Identity, Illustration
Ang Wudang Mountain ay isang visual identity at illustration project na nilikha para sa Wudang Mountain World Cultural Heritage site sa China. Kasama sa proyekto ang tatlong ilustrasyon, tatlong disenyo ng logo, packaging, mga pattern na hango sa mitolohiya ng Wudang at mga lokal na hayop, at ang interior design ng isang flagship store. Gumagamit ang pangunahing logo ng isang komplikadong anyo upang ipakita ang kasaysayan at kabigatan ng lugar, samantalang ang commercial sub-brand naman ay gumagamit ng malinis na mga linya. Ang packaging box ay may sukat na 18 sa 18 sentimetro at pinagsasama ang embossing, hot stamping, at ultraviolet coating, upang ang mga detalye ay makikita at mararamdaman.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Wudang Mountain Visual Identity, Illustration ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Wudang Mountain Visual Identity, Illustration ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Wudang Mountain Visual Identity, Illustration ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Mga Sukat at Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Mga Tag
- Illustration, Wudang, Visual design, Cultural heritage design,
- Teknolohiya sa Produksyon
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Hamon sa Disenyo
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Pananaliksik
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspirasyon
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Tagal ng Proyekto
- The project started in Beijing in July 2023 and ended in December 2023
- Daloy ng Operasyon
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Mga Miyembro ng Koponan
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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