Moutai 1935 Pakete ng Alak ni Chengdu Wanjiazu Technology Co., Ltd

Ang disenyo na Moutai 1935 Pakete ng Alak ni Chengdu Wanjiazu Technology Co., Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2024

Moutai 1935 Pakete ng Alak

ni Chengdu Wanjiazu Technology Co., Ltd

Kliyente: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Moutai 1935 Pakete ng Alak

Ang Moutai 1935 ay packaging para sa isang Chinese distilled spirit mula sa lalawigan ng Guizhou. Ang boteng salamin ay may mga relief pattern sa pulang background, na nagpapakita ng mga gintong eksena ng mga nagtitinda ng asin at kalakalan ng alak sa bayan ng Moutai. Ang mga pattern ay hango sa tradisyonal na Chinese genre paintings. Tatlong bilog ng gintong alon ang naka-emboss sa balikat ng bote. Ang relief surface ay tinapos gamit ang glaze spray, na nagpapabuti sa hawak at hipo. Ang takip na gawa sa zinc alloy ay gumagamit ng broken dentiform na istruktura bilang panlaban sa pamemeke. Ang gift box ay gawa sa recyclable at biodegradable na chipboard.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Moutai 1935 Pakete ng Alak ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Moutai 1935 Pakete ng Alak ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moutai 1935 Pakete ng Alak ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Mga Sukat at Packaging: product dimensions,230 mm x 85 mm x 85 mm
Mga Tag: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Teknolohiya sa Produksyon: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Hamon sa Disenyo: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Pananaliksik: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasyon: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Tagal ng Proyekto: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Daloy ng Operasyon: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Mga Miyembro ng Koponan: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)