Inspiration Season Poster ni Chunyang Wang and Qianqian Yao

Ang disenyo na Inspiration Season Poster ni Chunyang Wang and Qianqian Yao ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

Inspiration Season Poster

ni Chunyang Wang and Qianqian Yao

Kliyente: Hangzhou Loft49

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Inspiration Season Poster

Ang Inspiration Season ang pangunahing visual design para sa isang design forum na ginanap sa isang urban creative park sa Hangzhou. Ang park ay dating isang chemical fibre factory na kinumberto, at pinili ang bughaw na wool yarn upang ikonekta ang nakaraan at kasalukuyan ng mga gusali. Ang static poster ay sumusukat ng 841 by 594 millimetres, habang ang motion poster naman ay tumatagal ng sampung segundo sa vertical format. Ang tunay na nakabitin na wool ay kinunan sa 4K gamit ang camera at slide rails, pagkatapos ay in-edit, kinulayan (colour graded), at kino-compose. Ang pag-alog ng sinulid ay naglalarawan ng sandali ng inspirasyon.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Inspiration Season Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Inspiration Season Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Inspiration Season Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Mga Sukat at Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Mga Tag: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Teknolohiya sa Produksyon: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Hamon sa Disenyo: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Pananaliksik: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspirasyon: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Tagal ng Proyekto: Created in Hangzhou China in August 2022
Daloy ng Operasyon: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Mga Miyembro ng Koponan: Chunyang Wang
Qianqian Yao