Pinna Olive Oils Ang Mga Label ni Giovanni Murgia

Ang disenyo na Pinna Olive Oils Ang Mga Label ni Giovanni Murgia ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2023

Pinna Olive Oils Ang Mga Label

ni Giovanni Murgia

Kliyente: Fratelli Pinna

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Pinna Olive Oils Ang Mga Label

Ang disenyo para sa mga bote ng olive oil na ito ay may kaunti at malinis na hitsura, na nailalarawan lamang ng mataas na kaibahan sa pagitan ng puti ng bote at ng mga napiling kulay ng mga elemento sa label. Ang proyekto ay naglalayong lumikha ng isang kontemporaryo, minimal at kaakit-akit na disenyo upang maihatid ang pananaw ng Fratelli Pinna, isang balanse sa pagitan ng mga halaga ng pagbabago na may kahalagahan ng pag-ugat sa lupain. Ang hindi mapaghihiwalay na kumbinasyong ito ay naihatid sa pamamagitan ng visual na metapora na inspirasyon ng gawa ng Sardinian designer at artist na si Eugenio Tavolara.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Pinna Olive Oils Ang Mga Label ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Pinna Olive Oils Ang Mga Label ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Pinna Olive Oils Ang Mga Label ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Mga Sukat at Packaging: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Mga Tag: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Teknolohiya sa Produksyon: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Hamon sa Disenyo: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Pananaliksik: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspirasyon: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Tagal ng Proyekto: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Daloy ng Operasyon: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Mga Miyembro ng Koponan: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Mga Credit ng Larawan: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023