Ang disenyo na Waaron Kuu's Ang Disenyo Ng Pagba-Brand ni Shawn Goh Chin Siang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

Waaron Kuu's Ang Disenyo Ng Pagba-Brand

ni Shawn Goh Chin Siang

Kliyente: Hai Soon Leong Sdn.Bhd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Waaron Kuu's Ang Disenyo Ng Pagba-Brand

Ang Waaron Kuu's ay isang restaurant na kumakatawan sa anim na pangunahing etnikong kultura ng Malaysia. Para i-highlight ang pangkalahatang kagandahan ng brand, Gumamit ang team ng deep purple para bigyang-diin ang bawat kultural na karakter at nagdagdag ng mga tradisyonal na laro at instrumento. Gumamit din sila ng iba't ibang lokal na elemento upang palamutihan ang mga ilustrasyon, na inilagay sa iba't ibang sulok ng restaurant at sa mga mangkok at packaging. Ang disenyo ay hindi lamang nagpapakita ng anim na pangunahing etnikong kultura ng Malaysia ngunit lumilikha din ng isang natatanging imahe ng tatak para sa restaurant.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Waaron Kuu's Ang Disenyo Ng Pagba-Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Waaron Kuu's Ang Disenyo Ng Pagba-Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Waaron Kuu's Ang Disenyo Ng Pagba-Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Mga Sukat at Packaging: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Mga Tag: Malaysia, Malaysia Food, Branding Design
Teknolohiya sa Produksyon: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Hamon sa Disenyo: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Pananaliksik: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirasyon: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Tagal ng Proyekto: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Daloy ng Operasyon: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Mga Patent: waaron kuns, 2023
Mga Credit ng Larawan: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.