Shay Vsop Ang Luxury Cognac ni Tiago Russo and Katia Martins

Ang disenyo na Shay Vsop Ang Luxury Cognac ni Tiago Russo and Katia Martins ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2023

Shay Vsop Ang Luxury Cognac

ni Tiago Russo and Katia Martins

Kliyente: Le Portier

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Shay Vsop Ang Luxury Cognac

Ginawa gamit ang input ni Shannon Sharpe at binigyang inspirasyon ng pamana ni Mary Porter, pumasok si Shay Vsop sa merkado bilang isang produkto na matapang ngunit elegante, nakakagambala, isang tunay na piraso ng pahayag para sa mga mahilig sa cognac at connoisseurs. Ang malakas at madilim na mga hugis ay kaibahan sa pinong liwanag na pagdedetalye, na lumilikha ng isang produkto na puno ng contrast at pinapataas ang lahat ng atensyon patungo sa mahabang sisidlan, na pinangungunahan ng isang itim na obsidian na pagsasara at pilak na pagdedetalye, kung saan inilalagay ang isang collectible na item: sa bawat batch, ibang titik ng salitang Le Portier ay nasira sa pagsasara, na nagpapahintulot sa mga kolektor na kunin ang lahat ng iba't ibang batch.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Shay Vsop Ang Luxury Cognac ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shay Vsop Ang Luxury Cognac ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shay Vsop Ang Luxury Cognac ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The box, on the other hand, has a geometric approach, opposed to the organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle, and has small silver accents on top of the black stained wood.
Mga Sukat at Packaging: The vessel's top, finished with a knurled neck and black embossed print, sets a silver accent just below the black obsidian closure, with a bespoke illustration at the very top. Inside, a light grey suede clads the deep foam socket that houses the bottle, with the exact same material finishing the inside of the door, where visual elements are printed in a dark tone, contrasting with the light fabric that provides a neutral luxurious hint to the dark box.
Mga Tag: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Teknolohiya sa Produksyon: Shay VSOP is all about the contrasts that elevate the cognac's shades and presence. The organic bottle has minor silver metallic detailing, contrasting with the dark obsidian, in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.
Hamon sa Disenyo: In a market densely populated by ranges of cognac products, the main challenge in the design and development of Shay VSOP was to achieve a product that, as it represents a new brand and its inaugural release, could enter the market associating a quality product with a differentiating design that highlights and evolves the concept of cognac. Marking a statement approach, Shay VSOP merges a large vessel with fine detailing, embedded into a luxurious box that elevates the cognac inside.
Pananaliksik: Shay VSOP is a product of differentiation, of perfectionism and heritage. The early development stages were entirely focused on the history of Shannon Sharpe and Mary Porter, whilst redirecting such important historical connotation towards a product that can become an outstanding presence on the American market. Colours, materials and the concept of a cognac bottle had to be re-thought in order to develop a product truly disruptive.
Inspirasyon: Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box, whilst a sense of exclusiveness and luxury is inherent to the bottle, where minimalist details allow the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through.
Tagal ng Proyekto: Being a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, Shay VSOP was created with the aim to take the American market by storm, and rapidly becoming one of the most exclusive and sought-after cognacs in the US. Its promotion, associated with the Shannon Sharpe and all of the history of Mary Porter, have granted a notorious relevance to this product, making it steadily expand and become available in a total of 47 different states in the last year alone.
Daloy ng Operasyon: Open the box through the silver side clasp, whilst contemplating the dark wood tones and silver detailing. Inside, the dark tones are contrasted by a bright, off white fabric cladding, wrapping the whole interior of the Shay VSOP box. On the left side, educational information is printed on the fabric, and on the right, a vacuum-formed inlay houses the bottle, gently highlighting its contours, revealing the low bulb vessel and the brightness of the cognac tones inside.
Mga Miyembro ng Koponan: Tiago Russo
Katia Martins
Mga Credit ng Larawan: Le Portier