Modulabs Sistema ng Visual Identity ni Wonseon Yu and Yoonhee Jeong

Ang disenyo na Modulabs Sistema ng Visual Identity ni Wonseon Yu and Yoonhee Jeong ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2023

Modulabs Sistema ng Visual Identity

ni Wonseon Yu and Yoonhee Jeong

Kliyente: Modulabs

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

10,114

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #148300

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Modulabs Sistema ng Visual Identity

Ang Modulabs ay isang visual identity system na ginawa para sa isang research community. Ang identity system ay binuo gamit ang isang dedikadong variable typeface. Ang typeface ay may iisang growth axis na may 300 hakbang, na nagbibigay-daan sa maraming iba't ibang hugis ng titik. Ang bawat letra ay maingat na iginuhit sa halip na buuin mula sa geometric na anyo, na nagbibigay dito ng katangiang makatao. Ang bahagyang kuba-kubang mga titik ay sumasalamin sa aksyon at paggalugad sa halip na perpektong resulta. Maaaring gamitin ng mga miyembro ang typeface upang tumugma sa identity, at tinutulungan sila ng mga internal na kasangkapan na gumawa ng mga pangalan nang may kadalian.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Modulabs Sistema ng Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Modulabs Sistema ng Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Modulabs Sistema ng Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Mga Tag: Identity, Typeface, System
Teknolohiya sa Produksyon: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Hamon sa Disenyo: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Pananaliksik: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspirasyon: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Tagal ng Proyekto: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Daloy ng Operasyon: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Mga Patent: trademarks: Modulabs (2023)
Mga Miyembro ng Koponan: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong