Ang disenyo na Dalian Seafood Logo at Disenyo ng Packaging ni Ju Jijing ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

Dalian Seafood Logo at Disenyo ng Packaging

ni Ju Jijing

Kliyente: Northeastern University of China

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Dalian Seafood Logo at Disenyo ng Packaging

Ang Dalian Seafood ay isang brand identity at disenyo ng packaging para sa mga handa nang kainin na produktong dagat. Ang logo at ang mga graphic na hango rito ay inilapat sa isang solong package, isang mahabang gift box na may hilaan at naglalaman ng tatlong maliliit na kahon, gayundin sa mga lata ng packaging. Ang mga abstract na ilustrasyon ay hinango mula sa mga katangian ng iba't ibang nilalang sa dagat at inayos sa paulit-ulit at pasalit-salit na disenyo. Ang matingkad na kontrast ng kulay ay nagbibigay sa koleksyon ng sariwa at makabagong hitsura. Ang packaging ay digital na naka-print na may matte finish sa mga materyales na maaaring i-recycle, at ang hilaang gift box ay madaling buksan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Dalian Seafood Logo at Disenyo ng Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dalian Seafood Logo at Disenyo ng Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dalian Seafood Logo at Disenyo ng Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Mga Sukat at Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Mga Tag: Food, logo, packaging, brand, image, graphic design
Teknolohiya sa Produksyon: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Hamon sa Disenyo: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Pananaliksik: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspirasyon: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Tagal ng Proyekto: The project was launched in September 2022 and completed in November 2020.
Daloy ng Operasyon: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Mga Credit ng Larawan: Ju Jijing，2022.