Dedao Focus7 eReader ni William Volcoff and Yawei Zhang

Ang disenyo na Dedao Focus7 eReader ni William Volcoff and Yawei Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Digital at Elektronikong Aparato.

BronseElektronikong Pangkonsumo· 2023

Dedao Focus7 eReader

ni William Volcoff and Yawei Zhang

Kliyente: Dedao (Tianjin) Culture & Communication Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Elektronikong Pangkonsumo

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Mga Kulay

Ang Disenyo

Tungkol sa Dedao Focus7 eReader

Ang Dedao Focus7 ay isang eReader na ginawa para sa mga mambabasang nagpapahalaga sa pakiramdam ng isang nakalimbag na aklat. Ang frame ay gawa sa aluminium alloy na hinulma gamit ang CNC machining, at ang anodized na ibabaw ay lumalaban sa pagkadulas, pagkasira, at kalawang. Ang hugis ay nagpapaalala ng isang tiklop na pahina, isang pamilyar na kilos na ginagamit upang itigil ang pagbasa saglit. Ang 7-inch E Ink screen ay may anti-glare glass at anti-fingerprint coating. Ang timbang na 210 gramo ay malapit sa timbang ng isang pocket book, at ang balanseng estruktura ay nagpapababa sa pagod ng pupulsuhan. Ang packaging ay walang tinta, walang plastik, at gawa sa nadudurog na pulp.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Dedao Focus7 eReader ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dedao Focus7 eReader ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dedao Focus7 eReader ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Mga Sukat at Packaging: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Mga Tag: ereader, tablet, book, eInk, CNC, aluminium,
Teknolohiya sa Produksyon: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Hamon sa Disenyo: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Pananaliksik: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspirasyon: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Tagal ng Proyekto: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Daloy ng Operasyon: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Mga Patent: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Mga Miyembro ng Koponan: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao