Ang disenyo na Heralbony Pakete ni Atsushi Morita ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2023

Heralbony Pakete

ni Atsushi Morita

Kliyente: Paper Parade Inc.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

31,487

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Mga Kulay

Ang Disenyo

Tungkol sa Heralbony Pakete

Ang Heralbony ay isang serye ng packaging na nilikha para sa isang art-life brand na naglalapat ng mga likhang sining ng mga artistang may kapansanan sa fashion at interior design. Isang asul na papel, na pinili mula sa mahigit 9,000 uri ng papel, ang ginagamit para sa lahat ng packaging at branding tools na nahahawakan ng mga customer. Ang asul ang simbolikong kulay ng World Autism Day. Ang napiling papel ay makapal at may craft-like na tekstura. Foil stamping lamang ang inilalapat, sa iisang posisyon at iisang sukat, na nag-aalis ng yugto ng color proofing at nagpapanatili ng mababang gastos. Kasama sa hanay ang mga product box, gift box at shopping bag.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Heralbony Pakete ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Heralbony Pakete ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Heralbony Pakete ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Mga Sukat at Packaging: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Mga Tag: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknolohiya sa Produksyon: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Hamon sa Disenyo: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Pananaliksik: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspirasyon: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Tagal ng Proyekto: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Daloy ng Operasyon: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Mga Credit ng Larawan: Photographer Yusuke Tsuchida, 2019 to 2022.