Super Ego Ang Digital Art ni Kutuko Studio

Ang disenyo na Super Ego Ang Digital Art ni Kutuko Studio ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Computer Graphics, 3D Modeling, Texturing at Rendering.

PilakComputer Graphics· 2023

Super Ego Ang Digital Art

ni Kutuko Studio

Kliyente: Kutuko Studio SL

Nagwagi ng A' Design Award na Pilak sa Kategoryang Computer Graphics

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Mga Kulay

Ang Disenyo

Tungkol sa Super Ego Ang Digital Art

Super Ego, isang art project na kinukutya ang kultura ng consumer at ang epekto ng social media sa mga tao. Ang proyekto ay naglalayon na punahin ang artipisyal na pagpapakain ng mga ego ng mga tao sa pamamagitan ng mga gusto at tagasunod sa mga platform ng social media tulad ng Instagram. Nais nitong lumikha ng metaporikal na representasyon ng mga bagong superhero ng lipunan, na ang buhay ay umiikot sa pagkuha ng mas maraming likes at followers. Nakatuon ang proyekto sa Instagram, kung saan ang bawat larawang nai-post online ay ipinapakita bilang isang showcase upang makuha ang atensyon ng mga user.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Super Ego Ang Digital Art ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Super Ego Ang Digital Art ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Super Ego Ang Digital Art ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Mga Sukat at Packaging: 4960X7015 Pixeles, Tiff RGB
Mga Tag: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Teknolohiya sa Produksyon: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Hamon sa Disenyo: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Pananaliksik: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspirasyon: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Tagal ng Proyekto: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Daloy ng Operasyon: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Mga Patent: Kutuko Studio SL
Mga Miyembro ng Koponan: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Mga Credit ng Larawan: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain