Ang disenyo na Dream of the Blue Manual Class Pakete ng Inuming May Alkohol ni Jingzhang Xiao, Ru Li and Aizong Lin ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.
PilakPakete· 2023
Dream of the Blue Manual Class Pakete ng Inuming May Alkohol
ni Jingzhang Xiao, Ru Li and Aizong Lin
Kliyente: Jiangsu Yanghe Distillery Co., Ltd
Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete
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Tungkol sa Dream of the Blue Manual Class Pakete ng Inuming May Alkohol
Ang Dream of the Blue Manual Class ay pakete para sa isang premium na baijiu, isang tradisyonal na Chinese distilled spirit. Ang bote ay may hugis-luha at tinapos sa madilim na asul na may metallic gold. Ang salamin ay sinandblast at pagkatapos ay binalutan ng hammer finish na pintura, na nagbibigay ng malambot at mainit na ibabaw na katulad ng putik ng cellar. Ipinapakita ng mga ukit ang isang arko mula sa Classical Gardens ng Suzhou at labindalawang mahahalagang sandali ng brand. Pinagsasama ng presentation box ang asul na variegated na katad sa papel na may tekstura ng kahoy at detalyeng hot pressed. Isang four code system ang nagpoprotekta sa pakete laban sa pamemeke.
Ang Pagkilala
Tungkol sa A' Design Award na Pilak
Ang Dream of the Blue Manual Class Pakete ng Inuming May Alkohol ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Dream of the Blue Manual Class Pakete ng Inuming May Alkohol ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Dream of the Blue Manual Class Pakete ng Inuming May Alkohol ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
- Mga Sukat at Packaging
- Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm - Mga Tag
- crafts, Baijiu, spirit, packaging, art
- Teknolohiya sa Produksyon
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover. - Hamon sa Disenyo
- All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
- Pananaliksik
- Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Inspirasyon
- The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship. - Tagal ng Proyekto
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Daloy ng Operasyon
- The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
- Mga Miyembro ng Koponan
- Creative Director:Liandong Zhang;
Creative Director:Huashuang Liu;
Creative Director:Zhaoxin Zhu;
Designer:Jingzhang Xiao;
Designer:Ru Li;
Designer:Aizong Lin
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