Ang disenyo na Artsmuzeum Identidad ng Brand ni Jessica Yang - WeBranding Global ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2023

Artsmuzeum Identidad ng Brand

ni Jessica Yang - WeBranding Global

Kliyente: WeBranding Global

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Artsmuzeum Identidad ng Brand

Ang ArtsMuzeum ay isang brand identity na nilikha para sa isang online gift shop na nagbebenta ng mga produktong may kaugnayan sa sining. Ang identidad ay nag-uugnay sa makasaysayang sining sa makabagong buhay. Pinagsasama ng logo ang mga letterform na gothic ngunit bold sa isang parisukat na frame na tila nagpapatuloy nang walang katapusan. Ang pangalan ay pinaikli at inayos sa mga malikhaing bloke, at ang mga letra ay binuo bilang iisang graphic pattern mula sa positive at negative space. Ang maikli ngunit matibay na disenyo ay inilapat sa website, stationery at mga pampromosyong materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Artsmuzeum Identidad ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Artsmuzeum Identidad ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Artsmuzeum Identidad ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Mga Sukat at Packaging: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Mga Tag: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Teknolohiya sa Produksyon: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Hamon sa Disenyo: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Pananaliksik: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspirasyon: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Tagal ng Proyekto: June 2022 / New York City
Daloy ng Operasyon: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Mga Miyembro ng Koponan: Creative Director: Jessica Yang
WBG Creative Center
Mga Credit ng Larawan: WeBranding Global LLC