Ang disenyo na Primary Residence Brand Identity ni Tianzhen Huang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2022

Primary Residence Brand Identity

ni Tianzhen Huang

Kliyente: Evleen

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

11,450

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #140254

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Primary Residence Brand Identity

Ang Primary Residence ay isang visual identity system para sa isang multidisciplinary na brand. Nagsimula ang proyekto bilang isang typography exploration na naghahalo sa istilo ng Bauhaus movement at abstract architectural forms. Ang logo ay batay sa Chinese character na Ju, na nangangahulugang living space, at may dalang tatlong guhit sa primary colors na pula, dilaw, at asul. Ang pangalang Primary Residence ay tumutukoy kapwa sa mga kulay na ito at sa kahulugan ng tahanan sa panahon ng isolation. Ang identity ay inilapat sa isang brochure, business card, at stationery kit na naka-print sa textured na papel.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Primary Residence Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Primary Residence Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Primary Residence Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Mga Sukat at Packaging: Main:1080px*1080px, the ration is 1:1
Mga Tag: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Teknolohiya sa Produksyon: Will print on the textured paper that gives the prints the touch feeling.
Hamon sa Disenyo: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Pananaliksik: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspirasyon: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Tagal ng Proyekto: Started logo design in July 2021, finished in Feb 2022
Daloy ng Operasyon: A visual design identity that takes the viewer to know this brand and the messages behind it.
Mga Credit ng Larawan: Evleen Huang