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Moels and Co 528 Ang Relo ni Betina Greca Menescal - Moels and Co

Ang disenyo na Moels and Co 528 Ang Relo ni Betina Greca Menescal - Moels and Co ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Alahas.


GintoAlahas· 2022

Moels and Co 528 Ang Relo

ni Betina Greca Menescal - Moels and Co

Kliyente: Moels and Co

Nagwagi ng A' Design Award na Ginto sa Kategoryang Alahas

112,378

Mga Kulay

Ang Disenyo

Tungkol sa Moels and Co 528 Ang Relo

Ang Moels and Co 528 ay isang mid modern century inspired na wrist watch na may hugis-parihaba na case at isang asymmetric na dial na nahati ayon sa golden ratio. Ang dial ay pininturahan ng silver metallic base na hinaluan ng pigment coating na nagbibigay ng maliwanag na finish at depende sa magaan na pangyayari, nagbabago ang kulay ng dial na lumilikha ng isang effect na lubhang kaakit-akit. Nang walang mga frills, mga komplikasyon o hindi kailangang mga dekorasyon ang disenyo na ito ay talagang hindi karaniwan sa merkado ngayon.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Moels and Co 528 Ang Relo ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Moels and Co 528 Ang Relo ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moels and Co 528 Ang Relo ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian
Moels & Co 528 is a highly distinctive timepiece due to its unique rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. In addition, the see-through case back that shows the mechanical movement working, a 10 ATM water resistance rating much greater than standard 3ATM, a 3mm thick double domed sapphire crystal used mostly on dive watches and the dial painted with metallic shimmers that change colours depending on the light circumstances.
Mga Sukat at Packaging
The case measures only 33mm in height (41mm with lugs), 45mm in width and 11mm thick including the double domed sapphire crystal. The custom designed eco-friendly package is small, it measures only 18cm x 8cm x 4cm and I designed it to fit into a mailer bag and reduce shipping costs. Leather strap width and length are 22mm/20mm and 120mm/80mm respectively.
Mga Tag
Mid century inspired design, automatic watch, designed by woman, clean, classic, metallic colours, TV shaped case, premium materials.
Teknolohiya sa Produksyon
I used Vectorworks to develop the technical drawings and instead of using 3D printing I built the mock ups myself using only paper, cardboard and velcro. I then forwarded my CAD files to the factory, where they produced the prototype. The case is manufactured with high precision 5 axis CNC machining and it is made of 316L 1.4404 steel which is the most commonly used metal in watchmaking. Stainless steel remains the best material for case production due to its excellent properties and infinitely recyclability with no loss of quality.
Hamon sa Disenyo
This is my first product and building a product from scratch is challenging, especially with no academic background in industrial design. I spent a long time on researching and educating myself, but my biggest challenge was finding the design path. It took me 2 years to find it but after that the development went smoothly despite the pandemic.
Pananaliksik
I used only social networks and received amazing feedback from the general public, watch enthusiasts and even from industry insiders. In just two weeks in reputable watch groups and forums I have received almost 5000 likes and more than 1400 positive comments about the design and 99% of them expressed they would definitely purchase a Moels & Co 528 timepiece due to its unique design, technical specifications and price point. This positive feedback was enough for me to valid my design and move forward.
Inspirasyon
Thanks to my architecture background I am highly influenced by the Bauhaus and Mid-century Modern. I believe that many people like me are experiencing feelings of nostalgia for long-lasting products from the past that bear much simpler aesthetics so I decided to get back to basics and create a product using the same solid design principles from the past and added the best possible components and modern manufacturing.
Tagal ng Proyekto
The project started in April 2020 in Como, Italy and finished prototype manufacturing in January 2022 in Como, Italy.
Daloy ng Operasyon
Mechanical watches do not require batteries as they are powered through the kinetic energy generated by the wearer's arm movement. A mechanical movement is made entirely of metal and it is incredibly robust, it can be easily serviced and repaired and will last decades with proper maintenance. A mechanical watch is a product that lasts for generations and it never comes to waste, it has an indefinite lifespan which quartz powered watches and smartwatches do not have.
Mga Patent
Mark: MOELS+CO, 2022, Trade Mark No: UK00003689538, Holder: MADMAN & FATMAN LTD.
Mga Credit ng Larawan
Image #1: Render by Stefan Brown/Renderologists Ltd, Front View Graphite, 2022.
Image #2: Render by Stefan Brown/Renderologists Ltd, Back View, 2022.
Image #3: Render by Stefan Brown/Renderologists Ltd, Exploded View, 2022.
Image #4: Photographer Betina Menescal, 2022.
Image #5: Photographer Betina Menescal, 2022.
Video Credits: A film by Betina Menescal and David Goncalves. Cinematography and Editing by David Goncalves. Music by Matrika, license code: DJBJEWILOGIQV1DZ. All stock footage legally acquired under Shutterstock license.

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Ang Magandang Disenyo ay Nararapat sa Dakilang Pagkilala

Ang A' Design Award ay isang internasyonal at hinuhusgahang parangal para sa magandang disenyo. Sumali sa A' Design Award upang magkaroon ng pagkakataong makatanggap ng meritokratikong pagkilala, magkamit ng katanyagan, prestihiyo at publisidad para sa iyong gawa. I-nomina ang iyong gawa para sa A' Design Award at makipagkumpitensya para sa hinahangad na A' Design Prize.

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