Bank of England Potograpiya ni Matteo Ruisi

Ang disenyo na Bank of England Potograpiya ni Matteo Ruisi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Potograpiya at Manipulasyon ng Larawan.

BronsePotograpiya· 2022

Bank of England Potograpiya

ni Matteo Ruisi

Kliyente: Bank of England

Nagwagi ng A' Design Award na Bronse sa Kategoryang Potograpiya

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Mga Kulay

Ang Disenyo

Tungkol sa Bank of England Potograpiya

Isa sa mga tungkulin ng Bank of England ay ang maglimbag ng mga banknote. Ang mga banknote ng British Pound Sterling ay may iba't ibang katangian na ginagawa silang natatangi. Ang potograpiya ng mga banknote ay ipinakilala bilang bahagi ng mas malawak na proyekto ng visual identity, ngunit ang mga banknote ay maaari lamang kopyahin sa ilalim ng mahigpit na regulasyon. Ang mga larawan, na kinunan gamit ang macro lens, ay nagpapakita ng mga katangiang panseguridad, mga karakter, at ang kagandahan ng kanilang disenyo. Ang mga imahe ay nagrupo sa tatlong kategorya: mga grupo ng mga banknote, mga detalye, at abstract.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Bank of England Potograpiya ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Bank of England Potograpiya ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Bank of England Potograpiya ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Mga Sukat at Packaging: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Mga Tag: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Teknolohiya sa Produksyon: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Hamon sa Disenyo: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Pananaliksik: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspirasyon: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Tagal ng Proyekto: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Daloy ng Operasyon: Images for branded photography can be used on digital and print applications.
Mga Patent: Bank of England
Mga Miyembro ng Koponan: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Mga Credit ng Larawan: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell