Not Make Believe Ang Campaign Sa Paglalarawan ni Ciara Chapman

Ang disenyo na Not Make Believe Ang Campaign Sa Paglalarawan ni Ciara Chapman ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2022

Not Make Believe Ang Campaign Sa Paglalarawan

ni Ciara Chapman

Kliyente: Ciara Chapman Illustration

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

12,536

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #139423

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Not Make Believe Ang Campaign Sa Paglalarawan

Ang proyektong ilustrasyon na ito ay tumatalakay sa tema na ang Chronic pain ay hindi Make Believe. Ang mga imahe ay isang kumbinasyon ng mga kulay, texture at mga character na nagsasama-sama upang maiparating ang isang mensahe. Mayroong pitong mga imahe sa kabuuan sa seryeng ito. Ang bida ay isang batang babae na napapalibutan ng mga character na may pattern at malinaw. May mga fox na umuusbong mula sa damuhan at ang mga silhouette ng madilim at liwanag ay nagpapaganda sa kulay ng paligid. Ang Artistic na mensahe ng bawat ilustrasyon ay kumokonekta sa manonood sa pamamagitan ng simbolismo sa bawat larawan.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Not Make Believe Ang Campaign Sa Paglalarawan ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Not Make Believe Ang Campaign Sa Paglalarawan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Not Make Believe Ang Campaign Sa Paglalarawan ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
Mga Sukat at Packaging: N/a
Mga Tag: Chronic pain, stigma, illustration, medical art, illustration campaign.
Teknolohiya sa Produksyon: I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
Hamon sa Disenyo: The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on.
Pananaliksik: This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
Inspirasyon: Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
Tagal ng Proyekto: This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
Daloy ng Operasyon: These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution
Mga Credit ng Larawan: All works by Ciara Chapman