Ang disenyo na Transam Carriers Pagkakakilanlan ng Brand ni Maksim Zinchuk ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

Transam Carriers Pagkakakilanlan ng Brand

ni Maksim Zinchuk

Kliyente: NUMZ Graphics

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Transam Carriers Pagkakakilanlan ng Brand

Ang Transam Carriers ay isang pagkakakilanlan ng brand na ginawa para sa isang tagapagbigay ng serbisyo sa transportasyon at logistics na nakabase sa Toronto, Canada. Ang pagkakakilanlan ay binuo sa paligid ng Zubr, o European Bison, isang hayop mula sa Silangang Europa na sumisimbolo ng kakaibang katangian at kapangyarihan. Ang ulo ng hayop ay inilagay sa loob ng isang tatsulok, at ang isang custom na font na pahilis ay nagbibigay sa logo ng isang dynamic na hitsura. Dilaw at itim ang dalawang pangunahing kulay. Ang istilo ay inilapat sa mga trak ng kumpanya, website, social media, stationery, advertising, at mga produktong pang-promosyon. Ang mga dilaw na tatsulok sa mga graphics ay nagpapatingkad sa pagkakakilanlan ng brand sa loob ng industriya.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Transam Carriers Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Transam Carriers Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Transam Carriers Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Mga Sukat at Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Mga Tag: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Teknolohiya sa Produksyon: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Hamon sa Disenyo: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Pananaliksik: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspirasyon: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Tagal ng Proyekto: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Daloy ng Operasyon: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Mga Miyembro ng Koponan: Designer: Maksim Zinchuk
Mga Credit ng Larawan: Maxim Zinchuk, NUMZ Graphics