Ang disenyo na Figura Pagba-brand, Disenyo ng Packaging ni Anja Zambelli Colak ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2022

Figura Pagba-brand, Disenyo ng Packaging

ni Anja Zambelli Colak

Kliyente: Zambelli Brand Design

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Figura Pagba-brand, Disenyo ng Packaging

Ang Figura ay isang disenyo ng branding at packaging para sa iba't ibang Mediterranean na masasarap na pagkain, kabilang ang fig cakes, tsokolate, at langis ng olibo. Ang pagkakakilanlan ay itinayo sa paligid ng isang icon ng igos na na-istilo bilang isang air balloon, bilang pagtukoy sa paglalakbay at sa pinagmulang Mediterranean ng nagtatag ng brand. Ang mga tono ng ginto, lila, at berde ay kumakatawan sa mga pangunahing sangkap. Ang mga pattern ng dahon ng igos, alon, at kaliskis ng isda ay nagpapaalala sa Mediterranean. Ang mga label at packaging na papel ay naka-print gamit ang mga kulay na Pantone sa papel na Fedrigoni, na may karagdagang gintong foil. Ipinakikilala ng disenyo ang mga produkto sa merkado ng Asya.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Figura Pagba-brand, Disenyo ng Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Figura Pagba-brand, Disenyo ng Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Figura Pagba-brand, Disenyo ng Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Mga Sukat at Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Mga Tag: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Teknolohiya sa Produksyon: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Hamon sa Disenyo: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Pananaliksik: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspirasyon: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Tagal ng Proyekto: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Daloy ng Operasyon: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Mga Miyembro ng Koponan: Anja Zambelli Colak