Coway Sentro ng Karanasan ng Kustomer ni IQI Concept

Ang disenyo na Coway Sentro ng Karanasan ng Kustomer ni IQI Concept ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

BronseInteryor· 2022

Coway Sentro ng Karanasan ng Kustomer

ni IQI Concept

Kliyente: IQI Concept

Nagwagi ng A' Design Award na Bronse sa Kategoryang Interyor

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Mga Kulay

Ang Disenyo

Tungkol sa Coway Sentro ng Karanasan ng Kustomer

Ang Coway Experience Centre ay isang sentro ng karanasan ng kustomer sa Kuala Lumpur, Malaysia. Ang 2210 square foot na espasyo ay nagtatampok ng mga produkto at serbisyo para sa malinis na tubig at hangin, de-kalidad na pagtulog, at kalinisan ng banyo. Ang sentro ay nahahati sa limang lugar: Brand Heritage, Water Care, Air Care, Living Care, at Service Care. Ang mga touch screen projector, flexible electronic devices, at television panels ay nagpapahintulot na madaling ma-update ang nilalaman ng mga display. Ang mga kulay na puti, asul, at itim, gayundin ang mga kurbadong linya sa kahoy at puting finishes, ay gumigising ng imahen ng tubig at hangin. Ang isang water filtration station ang pangunahing sentro ng seksyong Water Care.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Coway Sentro ng Karanasan ng Kustomer ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Coway Sentro ng Karanasan ng Kustomer ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Coway Sentro ng Karanasan ng Kustomer ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Mga Sukat at Packaging: 2210 sqft
Mga Tag: experience centre, curves, nature, clean, commercial space, digital
Teknolohiya sa Produksyon: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Hamon sa Disenyo: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Pananaliksik: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspirasyon: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Tagal ng Proyekto: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Daloy ng Operasyon: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Mga Miyembro ng Koponan: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Mga Credit ng Larawan: Photographer: David Yeow