Ang disenyo na Stories of Communication Disenyo ng Identidad ng Brand ni Mengyi Xie ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

Stories of Communication Disenyo ng Identidad ng Brand

ni Mengyi Xie

Kliyente: School of Communication, East China Normal University

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Stories of Communication Disenyo ng Identidad ng Brand

Ang Stories of Communication ay isang visual identity design na nilikha para sa ika-labinlimang anibersaryo ng isang paaralan ng komunikasyon sa unibersidad. Ang pangunahing logo ay isang geometric na graphic na hango sa numerong 15. Mula sa pangunahing logo, nabuo ang isang pamilya ng 100 sub-logo. Bawat sub-logo ay naglalahad ng isang kuwento, imbensyon, o inisyatiba mula sa kasaysayan ng komunikasyon, mula sa mga nakabuhol na lubid na ginamit noong panahon ng prehistoriko hanggang sa unang pahayagan at ang world wide web. Nakaayos ayon sa pagkakasunod-sunod ng panahon, ang mga sub-logo ay inilapat sa mga poster, imbitasyon, polyeto, mga display sa venue, at mga souvenir.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Stories of Communication Disenyo ng Identidad ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Stories of Communication Disenyo ng Identidad ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Stories of Communication Disenyo ng Identidad ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Mga Sukat at Packaging: There were all kinds of size for the physical application products in this project.
Mga Tag: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Teknolohiya sa Produksyon: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Hamon sa Disenyo: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Pananaliksik: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirasyon: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Tagal ng Proyekto: The project was in Shanghai.
Daloy ng Operasyon: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Mga Miyembro ng Koponan: Mengyi Xie