The Pompadour Pambalot ng Pabango ni Ivie China

Ang disenyo na The Pompadour Pambalot ng Pabango ni Ivie China ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2022

The Pompadour Pambalot ng Pabango

ni Ivie China

Kliyente: Ivie

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa The Pompadour Pambalot ng Pabango

Ang Pompadour ay isang disenyo ng pambalot ng pabango na hango sa klasikong English barbershop. Ang panlabas na kahon ay gumagamit ng checkered pattern na kinuha mula sa sahig ng mga barbershop, at ang leather na kahon ay bumubukas sa paraang nagpapaalala sa pag-upo sa isang upuan ng barbero. Ang bote ay isang malinaw na silindrong salamin na may mga patayong ukit, at isang pula, puti at asul na helix ang umiikot habang binubuksan ang bote. Isang nakalimbag na papel sa serif na font ang naglalahad ng impormasyon tungkol sa produkto sa estilo ng lumang pahayagan. Ang bote ay may lamang kapsulang maaaring muling lagyan, at ang panlabas na pambalot ay gawa sa mga materyales na maaaring i-recycle.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang The Pompadour Pambalot ng Pabango ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang The Pompadour Pambalot ng Pabango ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Pompadour Pambalot ng Pabango ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Mga Sukat at Packaging: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Mga Tag: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Teknolohiya sa Produksyon: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Hamon sa Disenyo: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Pananaliksik: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Inspirasyon: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Tagal ng Proyekto: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Daloy ng Operasyon: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Mga Patent: N/A
Mga Miyembro ng Koponan: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Mga Credit ng Larawan: All photo credits to Ivie China