DamoWang Taurine Energy Drink Packaging para sa Energy Drink ni Chi Forest

Ang disenyo na DamoWang Taurine Energy Drink Packaging para sa Energy Drink ni Chi Forest ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

DamoWang Taurine Energy Drink Packaging para sa Energy Drink

ni Chi Forest

Kliyente: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa DamoWang Taurine Energy Drink Packaging para sa Energy Drink

Ang DamoWang Taurine Energy Drink ay isang functional na inumin na inilalagay sa 250 millilitrong lata na yari sa bakal. Ang lata ay may sukat na 65.6 by 91.8 millimetro at ginawa gamit ang high gloss transparent printing sa metal. Ipinapakita sa artwork ang isang pigura na inspirasyon mula kay Chiyou, isang mandirigma sa mitolohiyang Tsino, kasama ang kilos na thumbs up na nagpapahiwatig ng lakas at kumpiyansa. Ang inumin ay naglalaman ng ginseng at Chinese wolfberry, mga tradisyunal na halamang gamot na ginagamit upang manumbalik ang bigor ng katawan. Ang pamilyar na metal na lata ay madaling hawakan at mabilis lumamig.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang DamoWang Taurine Energy Drink Packaging para sa Energy Drink ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang DamoWang Taurine Energy Drink Packaging para sa Energy Drink ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang DamoWang Taurine Energy Drink Packaging para sa Energy Drink ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Mga Sukat at Packaging: 65.6mm x 91.8mm
Mga Tag: Branding, Packaging, Chinese National Tide
Teknolohiya sa Produksyon: High gloss iron transparent printing can on iron cans.
Hamon sa Disenyo: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Pananaliksik: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirasyon: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Tagal ng Proyekto: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Daloy ng Operasyon: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Mga Miyembro ng Koponan: Yushu Zhang, Yiqun Tang
Mga Credit ng Larawan: Yushu Zhang, Yiqun Tang