Wuliang Image Primang Gamit: Pakete ng Alak ni Luo Heng

Ang disenyo na Wuliang Image Primang Gamit: Pakete ng Alak ni Luo Heng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2022

Wuliang Image Primang Gamit: Pakete ng Alak

ni Luo Heng

Kliyente: Laboratory and Hopeful

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Wuliang Image Primang Gamit: Pakete ng Alak

Wuliang Image ay isang disenyo ng pakete ng alak na nilikha para sa isang tatak ng Chinese Baijiu. Ang hugis ng bote ay hango sa Moon bottle ng Dinastiyang Ming, at ang bilog na katawan nito ay kumakatawan sa kabilugan ng buwan at sa diwa ng muling pagsasama-sama. Ang mga kurbadong linya at mga guhit na tila alon ng tubig ay bumabalot sa bote na parang seda. Ang katawang salamin ay sandblasted at may nakaukit na rose gold na logo, samantalang ang tuktok ng bote ay gumagamit ng matte metal electroplating na proseso. Ang kahon ay gawa sa frosted gold acrylic na may relief metal at hot stamping. Ang malahalating tekstura sa ibaba ay nagbibigay ng matatag at komportableng paghawak.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Wuliang Image Primang Gamit: Pakete ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Wuliang Image Primang Gamit: Pakete ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Wuliang Image Primang Gamit: Pakete ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Mga Sukat at Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Mga Tag: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teknolohiya sa Produksyon: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Hamon sa Disenyo: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Pananaliksik: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspirasyon: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Tagal ng Proyekto: The project started in September 2021 in Torino and finished.
Daloy ng Operasyon: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Mga Miyembro ng Koponan: Luo Heng
Mga Credit ng Larawan: Luo Heng