Zaku Inc. Ang Corporate Identity ni Nobuya Hayasaka

Ang disenyo na Zaku Inc. Ang Corporate Identity ni Nobuya Hayasaka ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2022

Zaku Inc. Ang Corporate Identity

ni Nobuya Hayasaka

Kliyente: Arica Design Inc

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Zaku Inc. Ang Corporate Identity

Ang simbolo na ito ay may dalawang kahulugan. Ito ang pangalan ng kumpanya at ang slogan ng kumpanya. Binubuo ito ng typography ng Japanese kanji character, na nagbabasa ng zaku sa pangalan ng kumpanya. Ang kanji ay naglalaman din ng kahulugan ng lumikha. Ang silweta ng kamay ni Good ay nabuo gamit ang karakter na ito, na nangangahulugang lumikha. Sa ganitong paraan, ang slogan ng kumpanya na Creating Good ay ipinahayag sa iisang marka. Ang marka ng simbolo ay nagpapahayag ng pangako ng kumpanya sa paglikha ng Mabuti sa mundo sa pamamagitan ng mga malikhaing hakbang.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Zaku Inc. Ang Corporate Identity ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zaku Inc. Ang Corporate Identity ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zaku Inc. Ang Corporate Identity ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Mga Sukat at Packaging: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Mga Tag: Typography, Logos, Symbols, Corporate Identity, Logotypes
Teknolohiya sa Produksyon: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Hamon sa Disenyo: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Pananaliksik: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspirasyon: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Tagal ng Proyekto: It opened in Japan in March 2021.
Daloy ng Operasyon: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Mga Miyembro ng Koponan: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki