XinJiHao 10 Ang Tea Packaging ni Evan Chen

Ang disenyo na XinJiHao 10 Ang Tea Packaging ni Evan Chen ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2022

XinJiHao 10 Ang Tea Packaging

ni Evan Chen

Kliyente: Bama Tea Co., Ltd

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa XinJiHao 10 Ang Tea Packaging

Sa proseso ng pagkuha ng sampung taong gulang na tea cake na nakaimbak sa panloob na tuyong bodega, binubuksan ng mga mamimili ang kahon ng tsaa mula sa ginintuang linya ng krus, na parang binubuksan ang ginintuang edad ng sampung taon. Ang pattern ng bundok sa outer box at ang three-dimensional na mountain sculpture sa inner pot ay kumakatawan sa bundok na dinaanan ng tsaa sa proseso ng transportasyon at ang bundok na nagsilang ng tsaa ayon sa pagkakabanggit, na ginagawa ang sinaunang Pu'er tsaa isang lalagyan na may natatanging memorya.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang XinJiHao 10 Ang Tea Packaging ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang XinJiHao 10 Ang Tea Packaging ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang XinJiHao 10 Ang Tea Packaging ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Mga Sukat at Packaging: 3000mm*3000mm*3000mm
Mga Tag: logo，packaging，illustrations，graphics
Teknolohiya sa Produksyon: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Hamon sa Disenyo: How to combine the quality of "Black Gold Decade" with visual expression.
Pananaliksik: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspirasyon: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Tagal ng Proyekto: The project was launched in Suzhou in March 2021.
Daloy ng Operasyon: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Mga Patent: BamaTea
Mga Miyembro ng Koponan: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Mga Credit ng Larawan: BamaTea