Jinlongquan Yanzhi Ang Packaging ni Jin Zhang

Ang disenyo na Jinlongquan Yanzhi Ang Packaging ni Jin Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2022

Jinlongquan Yanzhi Ang Packaging

ni Jin Zhang

Kliyente: InBev jinlongquan beer (Hubei)

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Jinlongquan Yanzhi Ang Packaging

Ang tatak ng Jinlongquan ay nasa Hubei nang higit sa 40 taon. Sa pagkakataong ito, lumilikha ito ng serye ng beer na maaaring kumatawan sa kultura ng Hubei. Gumagamit ang taga-disenyo ng Chinese calligraphy upang ipahayag ang kultura ng diyalekto. Kasabay nito, pininturahan niya ang pinakamaraming kinatawan ng mga gusali at sistema ng tubig sa Hubei (ang Hubei ay may reputasyon bilang isang lalawigan na may libu-libong lawa), mga karakter at mga eksena sa pagkonsumo, at isinasama ang higit pang lasa ng buhay at pakiramdam ng fashion. Maaaring pag-usapan ng mga tao ang diyalekto sa bote. Tingnan ang iyong bayan sa ilustrasyon upang mapahusay ang pakikipag-ugnayan sa mga mamimili.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Jinlongquan Yanzhi Ang Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Jinlongquan Yanzhi Ang Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Jinlongquan Yanzhi Ang Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Mga Sukat at Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Mga Tag: Beer, Hubei, dialect, illustration, Calligraphy, China
Teknolohiya sa Produksyon: Glass bottle aluminized paper
Hamon sa Disenyo: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Pananaliksik: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspirasyon: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Tagal ng Proyekto: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Daloy ng Operasyon: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Mga Patent: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Mga Miyembro ng Koponan: Creative director: Jin Zhang