Miltos Botchan Ressha Pakete ng Tsokolate ni Yuta Takahashi

Ang disenyo na Miltos Botchan Ressha Pakete ng Tsokolate ni Yuta Takahashi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2021

Miltos Botchan Ressha Pakete ng Tsokolate

ni Yuta Takahashi

Kliyente: Miltos

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Miltos Botchan Ressha Pakete ng Tsokolate

Ang Miltos Botchan Ressha ay isang pakete ng tsokolate na nilikha para sa isang kolaborasyon sa pagitan ng isang lokomotibong may mahigit 130 taong kasaysayan at isang chocolatier. Ang kahon ay gawa sa pinong papel na may malalim na berdeng kulay, isang kulay na tumutukoy sa pintura ng tren at sa matcha chocolate. Ang lokomotibo ay ginawa gamit ang matte black foil stamping, batay sa mga litrato ng aktwal na tren. Ang logo at pangalan ng produkto ay inilimbag gamit ang matte gold foil. Ang tsokolate ay may nakaukit na mapa ng ruta na iginuhit bilang isang laberinto. Ang kalakip na card ay nagpapaliwanag ng bawat hintuan at ng ruta.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Miltos Botchan Ressha Pakete ng Tsokolate ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Miltos Botchan Ressha Pakete ng Tsokolate ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Miltos Botchan Ressha Pakete ng Tsokolate ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Mga Sukat at Packaging: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Mga Tag: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Teknolohiya sa Produksyon: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Hamon sa Disenyo: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Pananaliksik: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspirasyon: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Tagal ng Proyekto: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Daloy ng Operasyon: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Mga Miyembro ng Koponan: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Mga Credit ng Larawan: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020