Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake ni Choulsoon Park

Ang disenyo na Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake ni Choulsoon Park ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2021

Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake

ni Choulsoon Park

Kliyente: Soongraphic

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake

Ang Daejeon Bruce Rice Cake Redesign ay isang disenyo ng pagkukumpol para sa isang produktong rice cake na ibinebenta ng isang kompanyang gumagawa ng matatamis sa lugar ng Daejeon. May mga graphic ng siyam na pangunahing landmark ng Daejeon na nakalimbag sa packaging, kaya't ang mga mamimili ay nakakatanggap ng impormasyon tungkol sa lokal na turismo kasabay ng produkto. Ang mga produkto ay nahahati sa tatlong serye ayon sa lasa, at bawat serye ay gumagamit ng natural na kulay ng pangunahing sangkap nito upang ipakita ang lasa. Ang mga pangalan ng produkto ay nakasulat sa Korean at English. Gumagamit ng makapal na papel, kaya't ang packaging ay maaaring tumayo o humiga nang patag at hindi madaling masira.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Daejeon Bruce Rice Cake Redesign Pagkukumpol ng Rice Cake ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Mga Sukat at Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Mga Tag: Illustration, Graphic, Design, Package
Teknolohiya sa Produksyon: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Hamon sa Disenyo: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Pananaliksik: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspirasyon: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Tagal ng Proyekto: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Daloy ng Operasyon: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Mga Miyembro ng Koponan: Individual