Mingluye Pagbalot ng Alkoholikong Inumin ni Wen Liu, Bo Zheng and Weijie Kang

Ang disenyo na Mingluye Pagbalot ng Alkoholikong Inumin ni Wen Liu, Bo Zheng and Weijie Kang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2021

Mingluye Pagbalot ng Alkoholikong Inumin

ni Wen Liu, Bo Zheng and Weijie Kang

Kliyente: Anhui Mingguang Liquor Co., Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

19,550

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #119677

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Mingluye Pagbalot ng Alkoholikong Inumin

Ang Mingluye ay isang disenyo ng pagbalot para sa baijiu, isang tradisyonal na Chinese spirit na pangunahing ginawa mula sa mung beans. Ang hugis ng bote ay inspirasyon mula sa mung bean, na ginagamit din bilang isang Chinese na materyal na panggamot. Ang mga puting patayong guhit sa bote ay gumugunita sa usbong ng butil at tumutukoy sa bagong buhay. Ang katawan ng bote ay may inukit na disenyo ng mga dahon, tangkay, at bunga ng mung bean, at ang takip ay may natural na texture na katulad ng lupa. Ang panlabas na kahon ay gawa sa espesyal na papel na may bronzing at embossing. Ang pagbalot ay pinanatiling simple upang limitahan ang paggamit ng mga materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Mingluye Pagbalot ng Alkoholikong Inumin ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mingluye Pagbalot ng Alkoholikong Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mingluye Pagbalot ng Alkoholikong Inumin ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Mga Sukat at Packaging: 130mm*100mm*280mm
Mga Tag: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Teknolohiya sa Produksyon: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Hamon sa Disenyo: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Pananaliksik: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspirasyon: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Tagal ng Proyekto: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Daloy ng Operasyon: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Mga Miyembro ng Koponan: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang